Knowing your niche helps you speak directly to your ideal client

You can set yourself up as an expert in your niche

Creating content becomes SO much easier when you know who you are creating for

Having a singular focus prevents overwhelm and burnout

Creating a specific niche allows you to stand out in a crowded market

Defining your niche removes competition with others in your industry

You will get to work with clients that you absolutely love and who are advocates for your brand